​STRATEGIC design & Marketing services FOR the STRONGEST COMPETITIVE ADVANTAGE.

​​​​​​​​​​​​​​​​​​​​​​​​​​STRATEGIC DESIGN®​

Strategic Design Corp. New York, NY.

home​.

​Leadership.

Charlie Merritt, the President, and Chief Executive Officer, leads Strategic Design’s headquarters group of 12 people. With a formal educational background in Industrial Design and Marketing from Syracuse University, he oversees a talented team of 99 professionals. This team includes designers, strategists, researchers, engineers, marketers, writers, website developers, and innovators. Their expertise spans various domains, including:

  • Digital Advertising & Digital Marketing.
  • Research & Design Development.
  • ​Branding, Brand Development, Brand Strategy, Brand Identity & Brand Activation.
  • Brand Communications, Brand Messaging, Brand Promotion & Storytelling.
  • Graphic Design, Packaging Design, Structural Packaging Design, Printing.
  • Industrial Design, Commercial Design & Design Engineering. Fabrication & Installation.
  • New Product Development, Models, Rapid Prototyping. Design & Build.
  • Applied Human Factors and Ergonomics. Social Media Marketing.
  • Digital Marketing Communications & Merchandising Design. Copywriting and Written Text Editing.
  • Website Design and Development. Search Engine Optimization. Media & Public Relations Consulting.
  • Intellectual Property, Trade Dress, Patent & Trademark Law.
  • Innovation, Materials & Color Expertise, and more.​
  • Investments in: Brands, Companies, Startups, Innovative Ideas, Real Estate, Joint Ventures, Mergers, and Acquisitions.
  • Venture Capital, Holding Companies, and Private Equity Investments. Economic and Community Development.

Strategic Design’s collaborative approach ensures that project teams are tailored to specific needs and goals. Their focus is on delivering world-class solutions that drive client success. Transparency and proven processes are at the core of their strengths.

​STRATEGIC DESIGN® STRATEGIC DESIGN Corp. https://www.strategicdesigncorp.com​​​

Strategic Design Corporation was founded by Charlie Merritt in 1994 and has become a renowned, award-winning, global design and digital marketing consultancy. They assist clients across various industries, from venture-backed start-ups to Fortune 100 companies. Their reputation for exceptional client service extends worldwide, and they have been featured in business journals, conferences, trade shows, and design award announcements. Strategic Design’s work is evident in the products found across significant channels and categories. You will encounter their memorable branding, functional and sustainable packaging, and innovative product designs crafted by their designers, and engineers.

​​​​​​​​​​BENEFITS for client brands that work with strategic design corp.

Their Purpose is to provide clients with effective and practical solutions to their needs, thereby enabling the client company and brand to become the "brand of choice" within their industry anywhere in the world. These benefits are based on expertise and proven capabilities. The talented, experienced teams' strategic design® and proven innovation process approach distinguishes the group from all others, as they excel in every aspect of brand development, ensuring that each client's unique story is told in the most compelling way possible. With a history of driving results through a blend of:

  • Increased Brand Sales Revenues and Brand Profits.
  • Improved Brand Market Share and Retail Brand Presence.
  • Elevated and Strengthened Stockholders' Equity and Brand Market Value.

 Charlie Merritt, President of Strategic Design Corp.

​Strategic Design® - At its Core.

At Strategic Design®, the core values drive their mission to create impactful solutions for their clients.


1. Client Service: Their unwavering commitment to serving clients is at the heart of everything they do. They listen, collaborate, and tailor their approach to meet their unique needs.


2. Collaboration: They thrive on teamwork. Their seasoned professionals work together seamlessly, leveraging diverse expertise to craft exceptional designs and strategies.


3. Integrity: Trust is paramount. They uphold the highest ethical standards, ensuring transparency, honesty, and reliability in all their interactions.


4. Strategy: They are strategic thinkers. They focus on elevating brand positions, identifying fresh product opportunities, and addressing user requirements with smart, feasible solutions.

Strategic Design®  navigates the dynamic landscape of global brands, ultra-competitive markets, and ever-evolving consumer preferences. Their dedication lies in creating innovative, enduring solutions that give clients a powerful edge—The Strongest Competitive Advantage.​​​

Strategic Design Corp. Southport, CT.

strategicdesigncorp