STRATEGIC design & Marketing services FOR the STRONGEST COMPETITIVE ADVANTAGE.
STRATEGIC DESIGN®
strategic design process.
1 Strategic Design® Innovation Process, Needs Analysis Research.
- Situation Review.
- Collaboration Meeting.
- Audit.
- Research: Market Analysis & Opportunity.
- Design Brief.
- Second Collaboration Meeting.
2 Strategy, Design, Marketing, Innovation.
- Research.
- Ideation Platform.
- Design Strategy.
- Collaboration Meeting.
3 Design Concepts & Test.
- Concepts.
- Collaboration Meeting.
4 Design Refinements & Test.
- Refinements (presentation).
- Preliminary CAD/Mock-up/Prototype/Engineering.
- Research: Consumer/End User Testing.
- Report (presentation).
- Collaboration Meeting.
- Final Refinements (presentation).
5 Document & Implement.
- Final CAD/Artwork.
- Production/Manufacturing Liaison.
Modules or Turnkey.
Collaboration during the innovation process is paramount in either approach. The cross-functional teams work with your key stakeholders - marketing, engineering, and manufacturing - ensuring smooth transitions to your teams, manufacturers, and production resources.
Constant Evolution.
The Innovation Process debuted in 1994 and continues to evolve as it addresses the unique challenges their clients face in fast-moving categories & channels.
Clarity, Transparency, and Unmatched Service.
Direct, clear communications during the innovation process and a relentless focus on your needs and objectives.